A red car, a borrowed weekend, a hacienda at the foot of the volcano. She acted like she'd been coming for years.

For KABE, the setting becomes part of the character. There is a sense of nostalgia to it. The red car becomes a thread, carrying her between moments and giving the campaign a sense of movement. Against the quiet tones of the hacienda and the surrounding landscape, it introduces a flash of colour and a little bit of cinematic romance. It is less about where she has arrived than how quickly she makes the place her own. For a weekend, at least, she belongs there.